I have written a number of blogs about the changing world of marketing a property and how you can develop new skills in line with many other industries. This was very much re-enforced by an article I read just recently coming out of America. This article (5 Real Estate Landing Page Templates for Your Appraisal) started off by asking one to do the following:
“Do a Google search for the name of your city (or your suburb) + “real estate.” Click on a few of the sponsored ads. Did you find a landing page?”
It went on to say, “Chances are you didn’t, because most real estate agents have not yet caught on to the fact that they need to be sending their paid traffic to dedicated landing pages.” You do it, now for your locality, and the result will be the same.